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The following is the [Travel News]: What do Gen Z travelers want from online travel brands? from [Phocuswire] recommended by TheTourAttraction.com:
Nearly two-thirds of Gen Z travelers, defined as those born between 1997 and 2012, are planning “revenge travel” to make up for lost trips amid the Covid-19 crisis.
Travel brands eager to engage with young consumers have for years focused on one key segment: millennials.
Cut to 2021, and many of those consumers — now climbing in age between 25 and 40 — are balancing the costs of families and mortgages on top of extracurricular spending.
And while millennials still hold significant spending power, their young-adult status has been eclipsed by a new generation, one that doesn’t know a world without internet and will be critical to the travel industry’s recovery from the coronavirus pandemic.
To capture the attention — and dollars — of Generation Z, travel providers need to understand how the generation’s distinct preferences and attitudes influence their travel planning and spending habits.