[Travel News]: Group mimicks partner TripAdvisor with new content offerings aims to provide the latest global travel and free travel news, travel and visa policies, and flight information. We hope to provide insights into tourism market, technology and development trends with everyone by providing the latest relevant information. Despite the raging COVID-19 epidemic in 2020, we always firmly believe that mankind will overcome the disease and the tourism market will definitely recover. look forward to your attention and support, and witness the development of the global tourism industry with us. Looking forward to the information provide can help you. We will continue to follow up and obtain the latest data, and look forward to your attention and support.

The following is the [Travel News]: Group mimicks partner TripAdvisor with new content offerings from [Skift] recommended by

The company is trying to diversify away from its over-reliance on transactions.

Travel businesses including Group in China, Traveloka in Indonesia and Despegar in Argentina are refashioning themselves during the pandemic.

For China’s, formerly known globally as Ctrip, it is trying to diversify away from its over-reliance on transactions, particularly because the hotel discounting frenzy in China, and its dependence on airline ticket sales, lead to sub-par commission levels.

In its fourth quarter and full-year 2020 earnings call earlier this month, officials detailed how they are getting into the content business to get a line into airline, hotel and destinations’ advertising budgets.

“We traditionally only made most of our money from commission,” co-founder and Executive Chairman Jianzhang “James” Liang told analysts during the earnings presentation. “So it’s really coming out of the sales budgets of airlines and destinations and hotels. Of course, as we know, they also have a marketing budget and branding budget, probably just as large and the same order magnitude, and it’s just as large as the sales budget. So this is the area that we hope to, through our marketing and platform and our content capability, be able to tap into in the near future.”

He said focusing on content creation and travel inspiration will attract new customers for Group, entice them to engage more frequently, and spend more time on the brands’ apps, which are seeing increased spending in domestic packages, for example.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button