[Travel News]: The travel recovery itinerary: the road ahead for the APAC travel market aims to provide the latest global travel and free travel news, travel and visa policies, and flight information. We hope to provide insights into tourism market, technology and development trends with everyone by providing the latest relevant information. Despite the raging COVID-19 epidemic in 2020, we always firmly believe that mankind will overcome the disease and the tourism market will definitely recover. look forward to your attention and support, and witness the development of the global tourism industry with us. Looking forward to the information provide can help you. We will continue to follow up and obtain the latest data, and look forward to your attention and support.

The following is the [Travel News]: The travel recovery itinerary: the road ahead for the APAC travel market from [Think with Google] recommended by

The latest travel trends can change overnight, so travel companies should be prepared.

When the world stopped traveling internationally during COVID-19, the travel industry took a back seat to wait until pandemic restrictions eased. With flights grounded and borders closed, airlines, travel agents, and MICE (meetings, incentives, conferences, and exhibitions) organizers kept a close eye on travel regulations as well as shifts in consumer priorities toward health and safety.

As countries slowly begin to moderate restrictions on movement, Google sets out to explore how consumer sentiment for travel is starting to show signs of recovery across APAC.

In recent consumer surveys, Google found that 1 in 2 people in APAC are eager or very eager to travel now. The findings from this study align with travel search interest where, in just three months, APAC has recovered around 50% of its pre-COVID-19 levels.

There’s no one-size-fits-all approach for marketers looking to reignite travelers’ wanderlust. Instead, each market requires a tailored itinerary to suit regulations, restrictions, and shifting traveler sentiment.

To help, Google and Kantar conducted research in China, which is leading APAC when it comes to travel recovery. In China, we saw 115 million domestic trips during the Labour Day holidays, just one month after restrictions were eased. Domestic flight bookings also recovered by 98% for the month of August.

Google and Kantar uncovered three key learnings to help you plan your APAC travel recovery itinerary and guide you along the journey as you connect and engage with your new travel audience.

1. Fuel digital interest: Customers crave helpful information online

2. Be relevant in COVID: Safety is the new brand, but perception of safety differs by country

3. New way of doing business: The need to reignite MICE travel

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