[Travel News]: Study tours provider Sanmaoyou closes million-dollar financing round aims to provide the latest global travel and free travel news, travel and visa policies, and flight information. We hope to provide insights into tourism market, technology and development trends with everyone by providing the latest relevant information. Despite the raging COVID-19 epidemic in 2020, we always firmly believe that mankind will overcome the disease and the tourism market will definitely recover. look forward to your attention and support, and witness the development of the global tourism industry with us. Looking forward to the information provide can help you. We will continue to follow up and obtain the latest data, and look forward to your attention and support.

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Sanmaoyou aims to be a unicorn in the cultural tourism content sector in three years.

Sanmaoyou, a platform providing global travel and culture contents, has raised nearly RMB 10 million (USD 1.5 million) in its Series A+ financing round led by New Oriental Education & Technology Group, 36Kr reported. 

Sanmaoyou will use the proceeds for developing new sources of high-quality content such as educational tourism courses and children’s general education curricula. The investor New Oriental is bullish about the prospect of the platform which provides content related to both travel and general education, and believes that they can find synergy between their businesses.

Sanmaoyou started by offering tour guide service. It later integrated PGC, UPGC and UGC contents to build a platform of culture and education services. It has now expanded to cover training courses of history and culture, online cultural exhibition, travel FM and others.

While the cultural tourism industry is heavily hit by Covid-19, Sanmaoyou suffers less than other platforms that merely offer travel services. Sanmaoyou said that was because offline activities were not its only source of revenues. Since early 2019, Sanmaoyou has launched online courses to attract high net-worth users. At the end of last year, it commercialized a VR panoramic tour guide, enabling users to take virtual tours of scenic spots and exhibitions at home.

Despite diminished guided tour business income due to the pandemic, Sanmaoyou founder Jianxiong Ding said the company has captured a lot of new users. Its registered users had increased to 26 million from 20 million last year, and the number of paid customers had grown to 6 million from 4 million, he said. He expected that the total revenue of this year would go up by over 20% and revenue from online courses would account for 25%-30%.

Sanmaoyou said that it would further diversify its platform to attract more quality content providers and users who are interested in cultural tourism. Sanmaoyou has established strategic partnerships with Huawei, and AutoNavi, aiming to be a unicorn in the cultural tourism content sector in three years.

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