[Travel News]: Reserve with Google to shut down aims to provide the latest global travel and free travel news, travel and visa policies, and flight information. We hope to provide insights into tourism market, technology and development trends with everyone by providing the latest relevant information. Despite the raging COVID-19 epidemic in 2020, we always firmly believe that mankind will overcome the disease and the tourism market will definitely recover. look forward to your attention and support, and witness the development of the global tourism industry with us. Looking forward to the information provide can help you. We will continue to follow up and obtain the latest data, and look forward to your attention and support.

The following is the [Travel News]: Reserve with Google to shut down from [Arival] recommended by

This would be a significant shift in the business model for most technology providers.

Google is bringing Reserve with Google (RwG) to an end. The closely watched booking service enables consumers to buy tickets for participating tours, activities, and attractions directly from the operator’s Google business listing. Multiple partners to RwG, including reservation systems, online travel agencies (OTAs), and other technology partners, confirmed the news off the record.

RwG is the service behind the “Buy Tickets” button on the Google MyBusiness listings of many tour, activity and attraction operators. It enables the purchase of tickets without leaving Google. The booking is handled on the back end by either a connected OTA (online travel agency) or operator reservation and ticketing system. 

There is no clear timeline for when RwG will end, but the Buy Tickets button and booking path is expected to be phased out over 2021. Google is not onboarding any new partners to the service. The closure only applies to tours, activities, and attractions and not other services such as restaurants, salons, and other local businesses that take reservations.

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