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[Travel News]: Oracle Hospitality to buy hotel tech startup Nor1 that upsells you before you reach the front desk

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The following is the [Travel News]: Oracle Hospitality to buy hotel tech startup Nor1 that upsells you before you reach the front desk from [Skift] recommended by TheTourAttraction.com:

The acquisition will broaden the reach of Oracle Hospitality’s cloud-based property management system.

Oracle Hospitality confirmed on Wednesday that it planned to acquire Nor1, a hotel tech startup focused on upselling guests before arrival and at the front desk.

The companies didn’t disclose the terms of the deal or how long it will take to close. Santa Clara, California-based Nor1 has disclosed raising USD 29 million from venture investors like Accel and Plug and Play Tech Center, corporate venture investors like SAP Concur, and private equity, since its founding in 2004, according to Crunchbase. SAP Concur and Plug and Play Tech Center are confirmed to be still invested.

The deal represents Oracle Hospitality’s first acquisition under Alex Alt, who became the unit’s top boss in November 2019 when he became senior vice president and general manager.

The companies sent messages to their customers on Wednesday saying that the acquisition will broaden the reach of Oracle Hospitality’s cloud-based property management system. Nor1’s merchandising tech helps hotels to provide personalized offers before and during a guest’s stay.

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