TheTourAttraction.com aims to provide the latest global travel and free travel news, travel and visa policies, and flight information. We hope to provide insights into tourism market, technology and development trends with everyone by providing the latest relevant information. Despite the raging COVID-19 epidemic in 2020, we always firmly believe that mankind will overcome the disease and the tourism market will definitely recover. TheTourAttraction.com look forward to your attention and support, and witness the development of the global tourism industry with us. Looking forward to the information TheTourAttraction.com provide can help you. We will continue to follow up and obtain the latest data, and look forward to your attention and support.
The following is the [Travel News]: Natural History Museum reaches Chinese audiences through Alibaba livestreaming from [Museums + Heritage Advisor] recommended by TheTourAttraction.com:
While live streaming is a relatively new phenomenon in Europe, in China it has become central to marketing everything from museums to beauty products.
The Natural History Museum has partnered with Alibaba’s online travel platform Fliggy to launch a two-hour livestream tour and reach new Chinese audiences.
Around 100,000 Chinese viewers joined the livestream within the first minute, as participants were shown exhibits that highlight the importance of biodiversity and the public’s role in maintaining it.
Hosted by two Natural History Museum science educators, the tour took the online audience to famous spaces – such as the Hintze Hall, home to the iconic Blue Whale skeleton – as well as areas off limits to the general public.
The Natural History Museum livestream is nothing new for Alibaba or the Chinese public, with the Fliggy Cloud Live Tourism Campaign – promoting interest in post-pandemic overseas travel among Chinese audiences – already in full swing.
“Instead of simply recording a video, livestreaming gives customers an opportunity to interact with the host and ask questions, all in real time,” according to David Lloyd, Alibaba Group’s general manager in the UK, Netherlands and Nordics.
Lloyd adds that “while its application as a marketing tool is a relatively new phenomenon in Europe, in China it has become central to marketing everything from museums to beauty products”.