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[Travel News]: Keeping grounded travelers engaged through apps

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The following is the [Travel News]: Keeping grounded travelers engaged through apps from [Think with Google] recommended by TheTourAttraction.com:

In APAC, 83% of people have a travel brand’s app installed on their device.

Travel apps are becoming more important in APAC despite the slowdown in international travel. Companies looking for ways to help people with contactless travel during the pandemic have found apps to be crucial: they let travelers carry out essential tasks and can serve as digital vaccination passports.

To find out how travelers’ app usage is evolving, Google partnered with Kantar to survey 6,000 people from six markets in APAC. We shared the findings in a recent podcast, and leading regional travel brands joined us in the discussion to speak about how they’ve been acting on these travel industry trends to better engage with people.

An insight on digital transformation in the travel industry: Across APAC, mobile apps have now become consumers’ preferred channel to engage with travel brands.

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