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The following is the [Travel News]: hotel platform upgrades to encompass travel, local lifestyle from [ChinaTravelNews] recommended by launched its mobile platform in August 2020, and expected to attract 80 million members a year.

Chinese hotel marketing service provider (known as Jingdong Zhiding in Chinese), backed by e-commerce giant, has transformed itself into a membership-based hotel direct booking platform.

Initiated in 2014, was positioned as a hotel direct booking service provider that developed booking channels for upscale hotels in the WeChat app interface.

A year later, Mr. Jingbo Yao, CEO of life service platform, worked with’s subsidiary Jingdong Finance to raise RMB 5.5 million (USD 843,000) for In October 2016,, and announced that they had entered into a merger agreement to operate under the brand of is often associated with its investor, but it is more like a traffic generation platform for takes the mall as an important part of its service and will direct customers to JD’s App if they want to purchase products. However, users of will not be directed to

Data from China’s company information platform Qichacha shows that only holds 0.23% shares of Zhidingwang Network Technology (Beijing), the registered entity of

Mr. Yi Liu, CEO of, also serves as CEO of WeTrade Group, a membership-based social media e-commerce service platform. Mr. Zheng Dai, an investor in’s angel round financing, is WeTrade Group’s founder.

On the WeTrade Group website, is listed among the product matrix. launched its mobile platform in August 2020, aiming to attract 80 million members in a year. 

Hotels joining the platform automatically become members of its hotel alliance and can enjoy membership benefits, such as getting a commission for customers’ other consumption and customers will be offered discounts for their hotel reservations. 

The commission is funded through distribution income gained from online platforms such as and Meituan, as well as sales revenue from JD’s products. Currently, has signed direct booking agreements with about 2,000 hotels and has access to 100,000 hotel listings via the APIs of, Meituan, Tongcheng-Elong and other channels.

Aside from hotel booking, has now expanded its business to flights, meals, travel, coupons and other life services, aiming to develop into a one-stop service platform.

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