TravelNews

[Travel News]: How independent hoteliers can win more meetings and events

TheTourAttraction.com aims to provide the latest global travel and free travel news, travel and visa policies, and flight information. We hope to provide insights into tourism market, technology and development trends with everyone by providing the latest relevant information. Despite the raging COVID-19 epidemic in 2020, we always firmly believe that mankind will overcome the disease and the tourism market will definitely recover. TheTourAttraction.com look forward to your attention and support, and witness the development of the global tourism industry with us. Looking forward to the information TheTourAttraction.com provide can help you. We will continue to follow up and obtain the latest data, and look forward to your attention and support.

The following is the [Travel News]: How independent hoteliers can win more meetings and events from [Event Manager Blog] recommended by TheTourAttraction.com:

By focusing less on third-party channels and more on direct marketing, these hotels have a chance to own their audiences and pass these cost savings onto planners, ultimately benefiting both parties.

When it comes to generating new meetings and events business, hotels traditionally spend too much on third-party channels and neglect their own direct channels to meeting planners. In fact, according to this report by Kalibri Labs, up to 35 percent of room revenue is eaten up by intermediaries, and these costs are inevitably conferred onto event planners and their clients.

The pandemic and resulting strain on businesses worldwide has exacerbated these inefficiencies, and the effect on large hotel chains is compounded by recent changes to their commission structures. Even before the pandemic, many (especially third-party) planners were already pushed to look outside of the big hotel chains to recoup lost income following the 2018 hotel cuts to planner commissions.

However, these same factors could be the precursors of success for smaller venues. As the pandemic dampens event budgets and limits capacity, smaller and independent hotels that normally serve smaller meetings have a crucial opportunity to press their advantage. 

To do this, they will need to overcome the drawbacks of their existing event marketing strategies by investing more in their direct channels to event planners. 

By focusing less on third-party channels and more on direct marketing, these hotels have a chance to own their audiences and pass these cost savings onto planners, ultimately benefiting both parties.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button