[Travel News]: GlobalTix & Magpie announce strategic partnership aims to provide the latest global travel and free travel news, travel and visa policies, and flight information. We hope to provide insights into tourism market, technology and development trends with everyone by providing the latest relevant information. Despite the raging COVID-19 epidemic in 2020, we always firmly believe that mankind will overcome the disease and the tourism market will definitely recover. look forward to your attention and support, and witness the development of the global tourism industry with us. Looking forward to the information provide can help you. We will continue to follow up and obtain the latest data, and look forward to your attention and support.

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GlobalTix brings its 80,000+ products to Magpie’s Content Management platform, aiming for higher quality and a faster recovery in the post-Covid market.

Magpie Travel, the San Francisco-based company providing content management solutions to the Tours & Activities sector, announced an agreement with GlobalTix, the Singapore-based online ticketing platform focusing on attractions, activities and F&B.

Discussing the appointment, GlobalTix CEO Chan Chee Chong said “As we continue to build up our already vast database of tours, attractions and activities, it’s become increasingly clear that managing and maintaining high-quality content is critical given the very real connection between the quality of product content and the conversion rate those products will enjoy. This partnership with Magpie will help us capture the opportunity to continue building GlobalTix’s already-large product database while keeping quality standards high at the same time.”

Chan also discussed the challenges of distribution: “Our business is all about plugging our database into the systems operated by our partners. Using Magpie as a centralized CMS allows us to maintain a single source of truth, and easily update all partners with new products, updates and announcements. That means a smaller and more efficient back-office, which is very attractive in the post-COVID world,” he said.

Baidi Li, Magpie’s Head of Growth Initiatives, also commented on the announcement. “Content management is one of those tasks that can creep up on a reseller or aggregator very quickly. Without systems and standards to ensure that quality is maintained, it’s easy to end up with a database full of low-quality products delivering poor conversion rates. Magpie is all about staying ahead of this problem,” said Li.

“Travel sites looking to access a large and high-quality supply of tours and activities in the APAC market already know that GlobalTix can meet and exceed their needs”, said Li. “Making GlobalTix products available via Magpie will allow OTAs and other resellers to rapidly onboard the best range of attractions, theme parks, city passes and sightseeing tours in the region,” she said.

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