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[Travel News]: First-party data: The elusive key to travel’s recovery

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The following is the [Travel News]: First-party data: The elusive key to travel’s recovery from [PhocusWire] recommended by TheTourAttraction.com:

A storm of developments makes personalization significantly more challenging for everyone. To ride the wave of recovery, travel companies need to listen and learn how traveler preferences are changing.

The travel industry is eagerly anticipating the release of pent-up demand. But are we ready for the impending recovery?

The recent boost in searches and bookings reported by travel marketers in the United Kingdom following its government’s road map announcement is promising. Coronavirus vaccines continue to roll out, raising hope for an economic rebound.

Not all travel companies will capture their fair share, though. It won’t be for a lack of effort, staff or a faulty booking engine. They just won’t have the relevant information required to reach travelers changed by COVID19: first-party data. 

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