TravelNews

[Travel News]: China Duty Free Group accelerates digital focus, online-offline integration

TheTourAttraction.com aims to provide the latest global travel and free travel news, travel and visa policies, and flight information. We hope to provide insights into tourism market, technology and development trends with everyone by providing the latest relevant information. Despite the raging COVID-19 epidemic in 2020, we always firmly believe that mankind will overcome the disease and the tourism market will definitely recover. TheTourAttraction.com look forward to your attention and support, and witness the development of the global tourism industry with us. Looking forward to the information TheTourAttraction.com provide can help you. We will continue to follow up and obtain the latest data, and look forward to your attention and support.

The following is the [Travel News]: China Duty Free Group accelerates digital focus, online-offline integration from [MoodieDavittReport] recommended by TheTourAttraction.com:

The online operation could soon climb to roughly 50% of CDFG’s business.

China Duty Free Group (CDFG), the country’s leading travel retailer, is stepping up its omnichannel activities to drive penetration and sales and to boost consumer convenience.

Speaking during a wide-ranging interview with The Moodie Davitt Report for a special Hainan-focused Magazine, President Charles Chen said: “We have jumped out of the brick-and-mortar box to diversify our services and promote the convergence of ‘online + offline’ business.”

He said that CDFG is drawing on its 10 million-plus membership base to shape more precise user portraits. “By leveraging on precise marketing for big membership and big data analytics, we have developed a range of marketing strategies and tactics for different market segments in order to enhance our marketing effectiveness across various areas,” Chen commented.

“The pandemic is an accelerator of the convergence between online and offline business. The reason I say this is that people who cannot afford the time to visit a bricks-and-mortar store shop online instead, as technological progress combined with an increasingly busy lifestyle is becoming a reality, and the portion of online shopping is growing.

Having reviewed an extensive analysis of CDFG’s online v offline mix in 2020, Chen said. “The online business has outperformed our expectations.” It could soon climb to roughly 50% of the business, he said.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button