TravelNews

[Travel News]: Booking Holdings CEO’s complicated messaging in light of EU scrutiny

TheTourAttraction.com aims to provide the latest global travel and free travel news, travel and visa policies, and flight information. We hope to provide insights into tourism market, technology and development trends with everyone by providing the latest relevant information. Despite the raging COVID-19 epidemic in 2020, we always firmly believe that mankind will overcome the disease and the tourism market will definitely recover. TheTourAttraction.com look forward to your attention and support, and witness the development of the global tourism industry with us. Looking forward to the information TheTourAttraction.com provide can help you. We will continue to follow up and obtain the latest data, and look forward to your attention and support.

The following is the [Travel News]: Booking Holdings CEO’s complicated messaging in light of EU scrutiny from [Skift] recommended by TheTourAttraction.com:

In 2019 Booking.com commanded just 13% of hotel revenue in Europe.

Consider the complicated message that Booking Holdings CEO Glenn Fogel has to deliver: He tells a hotel industry in crisis, come to us, “we are the largest platform for demand and travel,” and he advises regulators, “we’re still extremely small in Europe.”

A contradictory narrative? Depends on how you look at it.

“So I’d like to make a point [for] any regulators listening, we’re still extremely small in Europe, a very small share,” Fogel said during an interview at the Bank of America Securities 2021 conference earlier this week. “I just want to make sure we get that across. Obviously, in the U.S., there are — there’s another player [Expedia Group] who’s bigger than us.”

As CEO of both Connecticut-headquartered Booking Holdings and its largest branch, Booking.com, Fogel argued several months ago that in 2019 Booking.com commanded just 13% of hotel revenue in Europe.

Fogel said it would be “ridiculous” to label Booking.com a gatekeeper.

On the other hand, Fogel’s message to hoteliers is that coming out of the pandemic they will not only face traditional competition from rival properties and brands, but they also have to confront a newly empowered short-term rentals industry.

The solution, according to Fogel, is that hotels should come to Booking.com for help.

Why? Because Booking Holdings is the biggest travel platform in the world.

Actually, he thinks airlines, which face a business travel market that may “forever” account for a lower share of the travel ecosystem than previously, and hotels will come calling and be more amenable to deal.

Both airlines and hotels will be looking to generate travel demand, Fogel said.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button