[Travel News]: Airbnb’s brand vs.’s performance marketing – is there a playbook for recovery? aims to provide the latest global travel and free travel news, travel and visa policies, and flight information. We hope to provide insights into tourism market, technology and development trends with everyone by providing the latest relevant information. Despite the raging COVID-19 epidemic in 2020, we always firmly believe that mankind will overcome the disease and the tourism market will definitely recover. look forward to your attention and support, and witness the development of the global tourism industry with us. Looking forward to the information provide can help you. We will continue to follow up and obtain the latest data, and look forward to your attention and support.

The following is the [Travel News]: Airbnb’s brand vs.’s performance marketing – is there a playbook for recovery? from [Phocuswire] recommended by

Marketing is no longer about the stuff you make, but about the stories you tell.

2020 was certainly not “another-day-in-the-office” type of year for the travel industry. But Airbnb deserves a section on its own in the annals of that cataclysmic year.

Like the proverbial Phoenix, the home-sharing startup managed to raise from a near-death during COVID-19’s first lockdown, followed by a triumphant IPO where its stock price quickly headed into the stratosphere, allowing it to reach the top rank of one of the most valuable companies in the travel industry.

A cornerstone of Airbnb’s thunderous success has been its capability to become a lifestyle brand for a new generation of travellers.

In stark contrast, started to build its online empire years earlier, thanks to the flawless execution of a simple but extremely efficient formula: siphoning as much traffic as possible from performance channels and maximising conversion by A/B testing to death each pixel in the funnel.

It is a perfectly oiled and laser-focused marketing machine that outperformed the rest of the industry during the last decade and a half.

Green shoots of travel demand are popping up in the U.S. and we are finally seeing light at the end of the tunnel in some regions. But which one of the aforementioned contenders will ride the wave of recovery more successfully?

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